It’s In Our Nature

Qēt Botanicals plant-based natural skincareQēt Botanicals plant-based natural skincare


From nature. Naturally.

100% plant-based treatments ~ cleansers, moisturizers, hair-finishing products, body soothing nourishment ~ all derived from nature's bounty of vitamins, antioxidants, and healing elements. And guess what? They're sumptuous, they work, and we wouldn't have it any other way.

Be Skin Smart

No guessing. No mysteries. No worries.

We don't like mystery food; we like to know what we're eating. We also don't like mysteries on the label of any product that we use. It irks us when we see the catchall phrases like 'and other natural ingredients,' or 'fragrance.' This could literally be hundreds of ingredients all bundled together in a few cute little words. If there is a reaction to something, how are we to know what it is that we're reacting to? Sheesh.

Well, we put the kibosh on all mysteries when it comes to what we blend together every day in our lab to produce our final Qet Botanicals treatments. Being smart about what nourishes our body, and what nourishes our skin, is not only smart, it's empowering. So when it comes to being skin smart, how do we know what to reach for?

We know that skin is the largest organ ~ it breathes, it releases toxins, it changes color when we're sick, it also blushes when we're embarrassed or glows when we're in love, and it even shows us when our hormones are swinging (but hey, we're not going to talk about that!). It is responsible for about 15% of our total body weight, and the surface of an adult has about 12 to 20 square feet of skin. That's a lot to take care of!

What's actually in our skin? Water makes up about 70% of our skin, protein about 25%, and boosting lipids make up about 2% of it. People often ask why our treatments are so effective at not only healing upset skin, but also at keeping it hydrated while still feeling light and not smothering. We're not chemists, but through research, review, trial, treatment, and discovery of each plant oil's benefits, (and, darn it, we needed something that worked) we've learned and found that (1) not all oils are created equally, (2) oils can benefit many skin concerns - even already oily skin, and (3) a stand-alone oil cannot always hydrate/nourish/heal like the proper blend can.

Our treatments do not contain water, they are anhydrous, but what they do contain... plant proteins, naturally occurring vitamins and antioxidants, and those lipids (fats) that our skin craves and is already comprised of. How about that?! Doesn't it make complete sense to apply that which the skin already knows, loves, and whole-heartedly receives? Amen! Are there side effects? Ahhh, yes. A wonderful side effect of using products similar to our skin's natural composition is that the body knows how to break it down rather than tuck it away in fat cells, and the skin can still easily expel toxins from the surface, which is one of its main functions - other than helping it keep our bones and muscles in place.  

Limited ingredients, allowing each ingredient to perform and be a celebrity in its own right, and utilizing not only what comes naturally to us and our environment, but to our skin and body as a whole. There you go... that's what we call being 'skin smart.'

Building Relationships

Passionate about what we do, and passionate about the relationships we're building.

We're not just a brand, we're not just a company ... we're people tucked in the heart of the driftless area of the beautiful Midwest that use what we make and love making what we use. When we hear kind words from a Qet friend, it humbles us and makes us proud all at once. One of our ten core values as a company is to build open and honest relationships with communication - within our walls and outside to you, our Qet friends. We've felt your emotions through your words, and we've seen your eyes well-up as you tell us how Qet has changed your skin, all the while improving how you feel on the inside (which is where it really counts!).

We all have skin concerns from time to time... maybe it's a constant battle, or maybe it's just once in a while. What really relates to all of us is when we hear a story similar to ours, or a struggle that has a happy ending, or just some kind words shared about an experience or discovery. 

What we'd like to do in August - in this hot, humid month that's nearing the end of summer - is have you reflect a quick, cool minute on why you reached out to us. We'd like to hear your words; whether they're about a particular product, or a general observation, we'd love to hear from you. In turn, for you sharing your story with us, we'll send you a coupon for $10 off of your next Qet purchase of $25 or more. You can use the coupon yourself, of you can share it with a friend who may need a nudge in the right direction. Your words, to many in the same place, are for more valuable than $10, but we want you to know that we appreciate your time and want to give you a special discount on your next purchase.

It doesn't have to be super-wordy, just honest, heart-felt, and in your own words. I'll go first... "I'm so happy with my Qet My skin went from being sensitive, moody, acne-prone, and active with long-lasting and almost constant Rosacea, to being happy, healthy, brighter, and I can hardly keep my fingers off of it - it feels so soft now. For me, the cleansing oil makes my skin and me happy. When I use it, I know that it's the first step to having clear, hydrated skin - and the rest of the lovely routine is to follow. My skin, my senses, and even my sanity, have come to rely on this two-minute ritual morning and night. I love it... and so does my skin." ~ Lisa Brill. See... not so hard.

Your August Special

Share your words with us, and we'll share a special coupon code with you for $10 off of your next purchase of $25 or more. 

We appreciate the relationships we're building, and we love hearing about your natural journey with Qet. Send us a note to, and we'll reply with your coupon code. August special valid online and in our Skin Studio.

Words to Share

"I get just a little bit breathless when a beauty product strikes me as extra special. Imagine my surprise when I found a line that was conceived of, created and produced right here in the middle of the US - in Cross Plains, Wisconsin - not Paris, London or Hong Kong. Imagine my delight to discover Qet. The name made me do a double-take, but this name represents these products well; they're unique and hard to forget themselves. By far the best part is their ingredients. I was instantly attracted to powerhouse ingredients - these aren't run-of-the-mill, big batch ingredients! Whether you're in the Midwest, the East or anywhere else on the globe, I'd recommend that you give this line a look! I wouldn't be surprised if Qet ends up in an apothecary in Paris, London, and Hong Kong very soon." - Jolene Hart, CHC, AADP, Beauty Editor, Health Coach, Author of "Eat Pretty: Nutrition for Beauty, Inside & Out," and "Eat Pretty Every Day: 365 Daily Inspirations for Nourishing Beauty, Inside and Out."

A quick side note: If you haven't yet, get yourself a copy of "Eat Pretty." We have it available in our Skin Studio, and we have a copy at home with our cookbooks. Divine!

Of Note

If you're not familiar with this new program, you should be - manufacturing, preservation methods, percentages of active ingredients, and more are all taken into consideration for personal product safety and higher health standards. We're still reeling from the news about our approval of our products in this EWG Verified program. But then again, this is exactly what we strive for! Out of our 45 products, 44 of them fit into current categories and are now verified. This program is a new level of natural beauty, a higher level of integrity, and the program that can help you rest assured that our products are completely free of potentially harmful chemicals widely used in personal care products. 

Here's the official logo of the EWG Verified products.

Qēt Botanicals EWG verified

When Haley and Emillee, owners of Mint & Lovely Studios in Milwaukee, reached out to Qet Botanicals to participate in an event they were hosting in Madison, we whole-heartedly accepted! Check out the recent blog on the event: Flourish: A Modern Calligraphy Workshop.

We love to share our passion and knowledge of our treatments. How honored are we to be invited to an academy of learning for upcoming aestheticians and beauty industry aficionados! There is a brand new location in our area of the Panache Academy of Beauty, and together we chatted, discovered, and did a little meet and greet with Qet. It is wonderful and forward-thinking when a class and its educator (thank you, Victoria!) take the time to not only become knowledgeable in the green beauty industry, but they get a chance like this to dive in and see the' hows' and 'whys' of what makes our treatments work. Fab-u-loussss! The green beauty wave is growing, and we're happy to be riding on this beautiful wave!

Speaking of waves, we had our family getaway earlier in July - thanks for your patience in waiting for our return to get your care packages out to you. If you're wanting a little visual 'stay-cation' and want to take a peek at a few on-the-go photos, we invite you to follow us on social media ... Instagram and/or Facebook ... and scroll back to allow the photos to take you on a little getaway, too. What do we miss the most? Swimming with the sea turtles.

Qēt Botanicals plant-based natural skincare

The Wild Flower's Song

by William Blake

"As I wandered the forest, the green leaves among, I heard a Wild Flower singing a song. I slept in the earth in the silent night, I murmured my fears, and I felt delight." This is the wild flower that inspired us to share this poem (and we may have actually heard her singing).

Qēt Botanicals plant-based natural skincare