“Go Green but Skip the Granola” is the catchy title of the article featuring Qet Botanicals in this prominent graphic designer newsletter from GDUSA Magazine.
“Qet Botanical skincare asked Modern Species to help brand and design their new 40-sku line of skincare products with sustainable materials. After all, what's the use of having a pure, organic product if its packaging is wasteful? With the organic personal care market exploding, the plan was to create a sleek, sophisticated look to attract savvy label-reading women interested in healthy skin, but not interested in the granola look. For the labels, Modern Species selected a tree-free material, Cradle-to-Cradle Silver Certified TerraSkin made from ground stone and polyethylene resin. For bottles too small to fit all of the needed information on the label, 100% PCW folding board by Neenah Paper was used to make box wraps.”
Thinking outside of the box can make all of the difference. As far as our branding for Qet goes, we decided we didn't even need the box.