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the personal reason why the brand was born...
fresh, gentle, authentic
perfect for travel + gift giving
Cruelty Free | Vegan | Small batch | nationally awarded | fully transparent | made in WI
Learn More about our Passion for Clean Ingredients

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Gluten Free IconFair Trade Sourcing IconMade From Scratch in Wisconsin IconClean and GMO Free IconJust Whole, Pure Ingredients IconAlways Cruelty Free

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Meet some of our favorite treatments and their natural ingredients. Always fresh, always synthetic free, and something for everyone. Hair, face, body... it's in our nature.

Purely Cranberry Serum Boost

Purely Cranberry Serum Boost

$26
Purely Squalane Serum Boost

Purely Squalane Serum Boost

$24
Purely Plum Serum Boost

Purely Plum Serum Boost

$32
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